down

Blog Articles

Strategies for Managing your Business

by Tony Rossiter B.Com, CA – Holmans

Caution:  Small Business Scammers

The number of scams targeting small businesses has grown in recent years and the importance of owners preparing for possible threats is something to be considered.

Without taking the necessary precautions and being in the know about the most common signs to look for, businesses are left exposed and vulnerable to a variety of scams.  Mum and Dad businesses are at the top of the list – Management Rights operators and Moteliers are a prime target.

Scams targeting small businesses come in many different forms and often scammers will go to great lengths to convince businesses that their offers or requests are legitimate.  Since a lot of these scams look like the real thing, many are able to take advantage of busy office environments and succeed in stealing company money.  Some of the most common scams getting around at present include the following:

Refunds scams

These will usually request a confirmation of personal details or an upfront payment in order to reclaim overpaid fees or tax.  The scammer will usually pretend to be from a government agency, bank, telecommunications company or private law firm.

To protect a business from such scams, personal information should only be given out to those that are known and trusted or to those that were in fact contacted by the business owner or employee themselves.

Searches at abr.business.gov.au can provide ABN numbers and Deductible Gift Recipient (DGR) details to confirm that the organisation is legitimate.

Over-payment scams

A scammer will purchase goods and services from a company and send a cheque, money order or credit card payment for more than the agreed price.

The scammer will then request a refund for the overpaid amount in hope that the owner will do so before realising that the cheque in fact bounced or that their money order or credit cards were phony.

Office supply scams

These will involve the receipt and billing of non-ordered goods that are usually and regularly purchased by the business.  Such items may include paper, printing or maintenance supplies and advertising.

The caller will claim to be the company’s regular supplier and offer “limited time only” offers that are in fact overpriced and of bad quality.

Requesting an order number, inspecting the quality of goods and checking that they were actually ordered before paying any invoice is good idea.

Direct entry / unauthorised advertising scams

A scammer sends a subscription proposal, disguised as an invoice or renewal notice, for listings and advertisements in magazines or on questionable websites and business registers that were not authorised or requested.

These are often overseas requests and, although sometimes appearing to be free, will demand payment after the subscription is signed off on.   The scammer may even call to confirm details of a pre-booked advertisement or offer a “free trial” for which they will in fact charge you for later.

Company records should always be checked to ensure that these orders were actually placed and any ‘free trial’ offer should be checked for hidden terms.

Domain name scams

A business will be sent an unsolicited invoice for an internet domain name registration or renewal.  The notice could be from a domain name supplier attempting to trick them into signing up to their service, or from a scammer trying to steal money.

Businesses should always match renewal notices with their current domain name and look for differences such as “.com.au” instead of “.net.au”.

To ensure that a business is protected, business owners should also:

- Keep their filing and accounting systems well organised so that they can easily detect bogus accounts;
- Limit the number of people authorised to place orders and make payments for the business;
- Ensure that computer firewalls and protection software is up to date; and
- Report any known scams to the appropriate government agency by visiting the SCAMwatch website

ATO Crack-Down on Cash


Businesses that fail to declare or report all their cash transactions will be exposed as the ATO continues their crack down on the cash economy.

An estimated 110,000 taxpayers who are suspected of participating in the cash economy will be contacted by mail in efforts to deal with under-reported or omitted income, and cash transactions used to hide or evade tax obligations.

Business taxpayers will be identified through one of the ATO’s cash economy indicators:

- Small business benchmarks;
- Data matching; and
- Allegations of tax evasion by members of the community

The majority of letters sent will be to businesses identified as reporting outside the small business benchmarks for their industry.  Letters will contain information on how their business transactions compare with key benchmark ratios, the selection process for business auditing, how benchmarks are used to calculate default assessments and how they can correct their mistakes or make voluntary disclosures.

Eight thousand letters were sent to businesses that had reported transactions outside the small business benchmarks for their industry and plenty more are to come.  Taxpayers are encouraged to review their records to ensure they have correctly reported all income – especially cash transactions.

Personal Property Securities Act (PPSA)

The Personal Property Securities Act (PPSA) came into effect in October 2011, dramatically changing the way security is taken over personal property, impacting many businesses and individuals nation-wide.

The PPSA reform requires all forms of security interest, in respect to personal property, to be registered under the Personal Property Securities Register, a new and single online register controlled by the Insolvency and Trustee Service Australia.

Replacing almost all existing Commonwealth, State and Territory laws and registers, the PPSA affects such securities as:

- Company charges;
- Motor vehicles;
- Stock mortgages;
- Crops and livestock;
- Bills of sale;
- Intellectual property;
- Licences;
- Household items;
- Business and retail stock;
- Financial instruments such as shares;
- Business equipment; and
- Other securities, both tangible and intangible, which affect personal property rights

Those that are refinancing, leasing assets, selling goods on credit or providing them on consignment should be most aware and should take the necessary steps to protect the interests of their business and to ensure compliance with the new provisions.

Businesses and individuals will need to:

- Review their business arrangements between group entities;
- Review their terms of supply;
- Review their financing arrangements and contracts;
- Identify the assets that will be affected by the new laws;
- Identify any transactions which need to be registered;
- Update their procedures for making new transactions;
- Update their existing arrangements, not currently considered to be security interests, and ensure that they are registered;
- Review and redraft their standard terms; and
- Ensure that registered security interests do not exceed expectations

Businesses and individuals with ownership of an affected security interest and those that use retention of title arrangements in their business operations, or have used one which will remain in place when the PPSA commences, should seek professional advice now.

Failing to prepare for and accommodate these new laws may result in a loss of assets.


Evaluating the Online Market - Ready to Do a Deal, or Just Window Shopping?

Online shopping is expanding at a phenomenal rate.  ‘E-tailing’ in Australia is forecast to grow at twice the speed of traditional retail in the next four years.  So what are the implications for business and property broking?  Will you one day buy or sell a motel or management rights online?

The Internet has changed our world in ways few imagined.  Numbers of Internet users are increasing exponentially, day after day.  Not simply an information super-highway, it is a commercial mega-expressway, channelling billions of dollars in transactions every nanosecond.

According to Roy Morgan Research, more than half the Australian population aged 14 years and over have shopped online.  Others claim the number to be much higher.  Notable the tourism industry attracts the biggest single segment of online shoppers – people using the Internet to buy travel, ie. tickets and accommodation.

“An increasing percentage of Australians are using the Internet on a regular basis and it is now the preferred method for researching and booking a holiday,” said Roy Morgan Research international director of tourism, travel and leisure, Jane Ianniello.

Most traditional traders, in every sector, have come to better understand the power of the e-market and are adapting their business model to include a very strong online focus.  Accommodation operators have certainly have had to come to grips with the demand for online bookings.

A recent IBISWorld industry report forecast online retailing in Australia would grow by 9% in 2011-2012 to reach $5.5 billion in revenue.  And, it will be driven mostly by the increasing number of bricks-and-mortar operations set to launch online stores, they said.

A major ‘e-tailing’ conference held in Melbourne earlier this year suggested there are very few categories that can afford not to be thinking about online strategies.  Where shopping online used to considered the domain of geeks, it is now attracting an older demographic, one that is much more financially mature.

All consumers are far more likely now to consider at least shopping around online, even if they make the final transaction at a bricks and mortar location.  And, on top the already massive growth, the explosion of smart phone and tablet use is set to fuel an even greater cyber-shopping frenzy.

So, when it comes to real estate and business broking, where do we stand?

At Resort Brokers we are keeping one foot firmly planted in each camp.  “While we are maximising our online presence to provide optimum access and convenience for clients and buyers, we believe nothing beats genuine personal service and attention,” said managing director, Ian Crooks.

“Without a doubt, new technologies have transformed our business.  You only have to look at online property sites like realestate.com to see the extent to which the Internet has changed the landscape for property marketers and consumers,” he said.

The speed and accessibility of the Internet, not only via home and office computers but also on Wi-Fi devices and mobile phones, means potential buyers can browse available properties virtually anywhere, any time.

Perhaps more than it has in most product categories, the ability to browse and comparison shop online has been embraced by property hunters.  Descriptions and images are available at a click.  They can ‘drive by’ and ‘walk through’ 20 properties in a morning, without ever leaving the comfort of their study.

The time and cost-saving benefits in the residential real estate market are obvious.  But imagine how much more significant they are in our business where the accommodation properties and businesses we market can be scattered all over the country, even the globe.

In this environment, our website, emails and online tools have become excellent means to help buyers narrow down prospects, so they need only physically inspect those properties that have already passed online scrutiny.  This also saves valuable time for sellers.

And it’s not just the property itself buyers can study online.  Maps, relevant regional tourism and economic data, information about supporting infrastructure and attractions and other pertinent details can all be provided in a virtual instant.

For vendors, our online resources and abilities are utilised to identify, target and communicate with their market more directly and more effectively than ever.  Our website has evolved as a hub for tourism-related property and business.

Through resortbrokers.com.au, you can undertake a property search, read our blog packed with informative articles by industry experts, receive our monthly eNewsletter and browse extensive listings.  Keep up with the latest on Facebook and Twitter, even receive customised property alerts.

The Infomer too is distributed digitally to 15,000 recipients.  But the fact that we still print this important magazine and mail out 5,000 hard copies shows our continued belief in the power of traditional media.

In our market, newspapers are still a vital advertising forum and we continue maintain a strong presence in print.  Major newspaper ads and this magazine are often the original source of our enquiries.  Many visitors to our website have been directed there by a traditional press ad.

The traditional approach also remains integral in our sales approach.  While the Internet is an incredibly useful and powerful tool, Resort Brokers believes no digital communication can replace the personal touch.

“People are the most important part of any property transaction.  The know-how and experience of our consultants, our instinct for matching buyers with their ideal property, and the trust is be fostered between agent, seller and buyer, are all critical elements,” Mr Crook said.

“We see the Internet as a tool to complements and even enhance our service, but we never rely on it to provide our service.  Relationships aren’t built on texts or emails, not on the human level essential for professional property representation.

 

“Personal meetings and appraisals, honest face-to-face communication, real people with real expertise, they will always be at the frontline of our business,” he said.


Recent Posts


Tags


Archive

Property Search
Advance Search

Interesting articles, property updates, and even fun stuff.

Please subscribe me

The Tourism Informer is our premier magazine. Filled with articles, news, editorials and of course property listings, it is a favourite across the country.

Resort Brokers RSS Resort Brokers Blog Refer a Friend